Omnichannel personalization

Align your messaging with user context for offers, flows, and copy across all channels.

Build user-centric omnichannel campaigns

Put the individual at the center of your campaigns by tailoring journeys and channel choice to their unique profile and behavior.

Unified data across channels

Centralize user data from push, in-app, email, SMS, and WhatsApp to fuel personalized omnichannel messaging.

Personalized channel choice

Reach users via their preferred channels, run reachability checks, set up fallback logic.

Adaptive messaging flows

Branch campaigns dynamically based on engagement (opened vs.ignored, target action completed vs. non completed).

Real-time segmentation

Respond within minutes to user actions — sign-up, page views, browse abandonment.

Analytics

Track how personalization impacts engagement and optimize interactions across channels and journeys.

AI-powered personalization

Share your idea and let AI auto-create personalized segments, timing, and dynamic content for ready-to-launch flows.

Offers tailored to user intent

Send hyper-relevant offers by turning user data into precise, adaptive segments with Pushwoosh advanced segmentation tool.

Consider past behavior
Product views, purchases, activity (inactivity).
Reflect precise patterns
Combine user characteristics and events into compound filters with AND/OR logic.
Use AI assistance
Describe your audience in plain language and let Pushwoosh craft a ready-to-use segment.
Ensure cross-channel and cross-device reach
Extend segmentation, no need to set up multiple times.

Context-driven personalization

Factor in context signals to make every campaign feel personal.

Location
Highlight nearby offers or services and deliver local news.
Language
Communicate in the user language without extra manual work.
Preferences
Recommend favorite categories or products.
Engagement
Differentiate journeys for high-value users and those at risk of churn.

Message personalization

Craft communications that adapt to each user dynamically.

Dynamic content
Insert product picks, event attributes, or locations directly into the message body and title for push, in-app and email.
Liquid templates
Apply conditional logic to show different content to different user cohorts (e.g., free vs. premium).
Connected content
Pull fresh data from your backend (e.g., unique promo codes) right into your messages.

Timing personalization

Use timing that supports engagement rather than disrupts it.

Best time to send
Deliver messages at each user’s personal high-engagement window, derived from their past behavior.
Dynamic time delay
Schedule messaging dynamically using dates and times from user tags or event attributes (e.g., beauty or medical appointments).
Anniversary triggers
Automate birthdays campaigns directly in Customer Journey Builder.

With Pushwoosh, it's very convenient to segment customers by their order history, AOV, and preferred product categories. Then it's easy to send relevant communications to these segments — it's all automated, and it keeps manual work to the minimum.

E-commerce customer

Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes.

Enrico Antonini Bantoa

User-centric orchestration

Segmentation based on behavior

Message personalization

Individualized delivery timing

All automated via Customer Journey Builder