Streamline mobile push notification campaigns

One of the effective ways to drive the CTR and conversion rate of your push notifications is to conduct A/B/n testing. It is a tactic that involves splitting your audience into two or multiple groups and sending them different versions of your push for a test period.

During the test, you analyze which version works best for your users (gets a higher CTR and conversion to a target action). After identifying the winner version, you can start sending it to your entire audience.

With Pushwoosh Customer Journey Builder, you can conduct A/B/n testing right on the canvas. Moreover, with our tool you can test not just one, but multiple elements of user journeys, for example, message copy + timing.

If you find yourself stuck in a creativity block or just have an excessive amount of push notifications to write (for example, in the case of multiple A/B/n tests), an AI writing tool could be helpful. Pushwoosh AI Composer is available right in the interface.

You can generate copy according to your specific prompts (for example, "winter sale, sneakers"). This tool helps marketers save time and effort allowing them to focus on other aspects of their campaigns.

With Pushwoosh, you can send multi-language messages within one single push. Your users will receive push notifications in the languages set on their devices. You can customize messages for various languages and add as many languages as needed.

You can set limits on how often users receive notifications within an indicated period using the Frequency Capping feature in Pushwoosh. This feature helps maintain a balance between engaging your app's audience and avoiding over-messaging.