Marketing segmentation software to engage more users
Pushwoosh segmentation tools help you reach your users with the most relevant offer based on their unique preferences and behavior.
Trusted by companies that push their limits
Reach the right audience with the right offer
Segment your users by country, favorite team, subscription plan, or other attributes to deliver the most relevant content.
Best for:
- Multilanguage communications
- Automated re-engagement
- Repeated purchases
- Loyalty programs
First-class customer experience
Behavior-based customer segmentation enables personalized experiences to win new customers and retain existing ones.
Best for:
- Re-engaging inactive users
- Transactional messages
- Incentives based on previous behavior
- Product recommendations
When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs.
Location-based segmentation
Send hyperlocal targeted messages based on a user’s physical location: towns, neighborhoods, or street corners. Deliver contextual, geo-targeted offers relevant to users’ immediate surroundings.
Best for:
- Discounts near your location
- Services in a new user location
- Neighborhood-based alerts
- Weather-triggered notifications
- Offline event engagement
RFM segmentation
AI-powered marketing segmentation feature enables more accurate targeting, reflecting predictive analytics and real-time changes in buyer behavior.
Best for:
- Loyalty programs
- Incentives based on user cohort (champions, loyal, etc.)
- Personalized retention campaigns
Measure your impact
Gain granular insights into your customer engagement with Pushwoosh Analytics. Track opens, clicks, UTM stats, deep link interactions, and more to turn data into actionable strategies for your marketing segmentation.
Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes.
Generate engagement and revenue with Pushwoosh
Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue.
Send your segments to Pushwoosh from other tools
Seamlessly integrate and sync audience data from your favorite software.
CDP & data streaming
Analytics
In-app purchases
Automation
Acquisition
E-commerce platforms
Low-code platforms
Reach your users personally
Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software. Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel.
- Mobile and web channels
- Trigger events and scheduling
- Real-time segmentation
- Track & react to users’ clicks and conversions
Empowering segmentation tools
Easy to start
Use built-in trigger events to start using behavioral data right away.
Audience creation
Build custom audiences in Pushwoosh's visual segment builder for precise targeting and personalization.
Marketing automation
Autosend messages in response to real-time user behavior, such as push notification opens, screen views, and in-app interactions.
Advanced personalization
Deliver personalized messages based on user devices, OS, languages, and other zero- and first-party data.
Historical data
Analyze user behavior with extended 365-day historical data for the most relevant communication.
Flexible to your needs
Perfect for one-time messages and fully automated campaigns.
This is what our clients say
Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions.
Pushwoosh Customer Journey Builder has improved over time and now is one of the best and easy-to-implement user journeys we've used.
We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty.
Easy yet powerful, even for beginners
Success stories from Pushwoosh users
Game app developer boosts revenue by 4.58% with engaging pushes
Instead of continuing remarketing, Bladestorm started sending recurring pushes to current users. This led to an increase in MAU by 16.62% and growing revenue. The success was due to the consistency of the pushes, a reasonable offer, and wise onboarding of recently active users.
Food delivery app increased DAU ×10 with behavior-based pushes
HungryNaki turned its growing user base into high-value customers by sending personalized multilanguage pushes to users, based on their behavior (homepage visits, menu viewed, order added, and others).
Online broker has 12% growth in conversions with an omnichannel approach
AvaTrade created a dedicated messaging flow with Pushwoosh Customer Journey Builder, sending deeply personalized pushes. The result was the average CTR 9.4 times higher than the industry benchmark. A series of pushes combined with in-app reminders moved 12% of anonymous users to registering real accounts.
Coupon app achieves a 67.4% conversion rate with behavior-based messaging
Omada's Almowafir app turned occasional discount shoppers into loyal customers with automated messaging, applying behavior segmentation. Personalized approach throughout the entire customer lifecycle proved effective in increasing Day 30 retention by 4% and converting almost two thirds of users to the target action.